Email Marketing Specialist

Signature Payments, a wholly owned subsidiary of North American Bancard, provides payment technology solutions for merchants across industries, from small businesses and special-risk merchants to multinational retailers and technology partners. With a focus on delivering leading-edge customizable technology with a personal touch, Signature Payments is a trusted partner offering custom payments solutions to fit the way their clients do business.

Job Summary:

The Email Marketing Specialist will lead the ongoing development of our Marketing Cloud email journeys to potential and existing customers. The successful candidate will have a record of success in improving conversions via email marketing, as well as increasing customer engagement. The Email Marketing Specialist will work closely with functional leaders, organizational units, and subject matter experts to identify develop and deploy new email campaigns and journeys including: Sales, Marketing, and Support.

Essential Duties & Responsibilities:

Support end-to-end email marketing processes including maintaining data extensions, campaign creation, A/B testing, event-driven Email & SMS campaigns, audience segmentation, conversion tracking, advanced dynamic coding, updating subscriber lists, and campaign reporting/analytics/dashboards
Manage the technical development of data integrations and process automations
Create SQL-based query activities for audience segmentation
Work with other internal departments such as Data Science, Sales, and Support to coordinate and create Marketing Cloud journeys and email campaigns.
Complete regular updates to email campaigns and journeys, as needed.
Create and present campaign reports.
Work with the Marketing and UI/UX teams to draft and design email campaign content.
Collaborate with business partners such as Data Sciences, Sales, and Support, to facilitate discussion, understand business needs, make data-driven decisions to optimize campaign results.
Work independently with members of the user community to define and document development requirements

What we need from you:

Bachelor’s Degree or equivalent from accredited institution.
At least 2 years of experience in email marketing.

What we offer:

We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include: