Associate, Social Media Content Creator

This role will be responsible for concepting, creating and producing high-converting videos designed specifically for emerging digital platforms: TikTok, YouTube, and Instagram/Meta. You will utilize social trends and best practices to incorporate innovative approaches and ideas that engage new and existing audiences.

You are conceptual and creative, as well as data-driven, constantly optimizing content to drive growth and engagement across platforms. You are social media-obsessed, on top of trends, best practices, and growth strategies. You are comfortable on-camera, as you’ll be a regular face and voice in our content.

As the Social Media Content Creator, you will:

• Be the primary (on-camera) content creator for our TikTok, Youtube and Instagram channels, leading the conception, creation, and production of high-converting video content.
• Utilize knowledge of social trends and best practices to deliver creative, fresh ideas for our social accounts on a regular basis.
• Work closely with brand and marketing team leads to develop and implement video content for product launches, marketing campaigns and new initiatives.
• Analyze performance and use data to create incremental video optimizations that drive growth, engagement and reach across all video platforms
• Provide insights and opportunities into key social content and video trends
• Monitor and stay ahead of social media trends and incorporate innovative approaches to engage new and existing audiences.
• Stay up-to-date with social media trends, and industry best practices to ensure content remains relevant and optimized for maximum reach and engagement, including general content marketing trends and creative approaches.
• Collaborate and partner with internal teams to identify new opportunities to drive brand awareness through video content. (event b-roll, employee interviews, behind-the-scenes at Paxful, etc.)

Requirements:

• Experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok).
• Avid social media user who has a deep understanding of TikTok, Instagram, and YouTube
• Ability to produce, shoot, and edit short-form videos independently
• Ability to work off of a brief as well as pitch original concepts, regularly contributing ideas for all organic social media content
• Ability to promptly identify social media trends and respond accordingly
• Comfort with on-camera work since you’ll be a regular face and voice in our content
• Excellent writing skills to craft compelling copy for video graphics, captions, and comment responses
• Someone who has a keen eye and grasp for the visual identity and aesthetic of our brand
• Portfolio that showcases your social media video experience
• Ability to optimize content strategically to drive results