Social Media Coordinator

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.

About the Job:

We are seeking an ambitious and detail-oriented Social Media Coordinator to support our social media efforts at Scale Media. This role involves managing our social media channels, scheduling posts, writing captions, designing creative briefs, and engaging with our community. The ideal candidate is organized, flexible, and passionate about digital marketing in the health and wellness industries. This remote position requires excellent communication skills and the ability to work in a deadline-driven environment.

Sample Responsibilities:

Social Media Strategy Execution:

Implement and support internal social media strategies and best practices across various social media channels, including Facebook, Instagram, TikTok, and YouTube.
Coordinate and schedule weekly/monthly content for all social channels using appropriate social applications.
Write captions for posts following provided guidelines and brand voice.

Community Engagement:

Serve as Community Manager, responding to comments, direct messages, and customer inquiries promptly and professionally.
Engage with other accounts on social platforms to foster community and build relationships.
Engage with our social media community, answering questions, solving problems, and fostering a positive environment.

Content Support:

Write briefs for User-Generated Content (UGC) creators using provided templates. Topics will be pre-selected, and the role requires expanding on them within the template.
Performance Insights:
Provide key insights on content to support performance optimization efforts led by Creative Brand Managers.
Stay abreast of current digital technologies and social media trends.

Requirements:

Proven experience in social media management and community engagement.
Extensive knowledge of social media platforms and industry trends.
Strong copywriting skills with the ability to express brand views creatively.
Ability to work independently, prioritize tasks, and stay organized in a fast-paced environment.
High energy, attention to detail, and strong follow-up skills.
Familiarity with social media analytics and reporting tools.
Experience in the health, wellness, or beauty industries is a plus.
Experience working with remote teams and managing multiple social media accounts.
Ability to provide high-level insights on social media performance to support optimization efforts.
*Bonus Tools: Canva, CapCut, inVideo, SproutSocial