Digital Marketing Specialist

If you crave a workplace that values your ideas, your growth and development and where you can learn from the best, then you’re exactly who we’re looking for. We’re not interested in the status quo – we’re here to shape the future of agrimarketing. And we know you share that passion too.

As one of the largest ag-focused agencies in the world, we challenge people and brands to be more than they imagined. At our core, we’re a team of outperformers who are committed to growing ourselves, our colleagues, our clients and our business. We’re looking to attract and grow creative and strategic minds who share our desire to outperform in their careers and in their lives. With the right people, we will create great outcomes for clients, employees and Think Shift. See a future for yourself at Think Shift? Keep reading!

Summary:

We’re looking for an innovative, progressive thinker to join our team in developing digital strategies and media plans that will connect our clients with their audiences online, whether in Canada, North America, or around the world.

In this role, you’ll work closely with Think Shift’s digital team and account services departments on several national and global brands. You’ll be looked to as the expert on how to embrace new innovations in digital marketing, to effectively execute digital strategies and media plans, and how to improve results across clients’ existing digital channels.

You’ll work extensively in Google Ads, Meta, and Twitter; you’ve got the skills to handle projects in Google Analytics and Tag Manager; you speak in acronyms like ROAS, CPA, CPCV, and CRO; you’re comfortable in conference calls where dogs, cats, and small children are likely to make a cameo.

Accountabilities:

Digital Media Strategy and Planning:

• Collaborate with account services and digital team members to create innovative digital media strategies.
• Develop targeting strategies to connect with client audiences, identifying key channels and platforms to best reach potential customers, and keywords to help drive campaign results.
• Translate digital strategies into actionable media plans including platform breakdown, budget allocation, timing, and KPIs.
• Present digital media plans, reports, and performance analyses to clients.

Campaign Management:

• Build digital ads in online platforms, adhering to proper naming conventions, quality standards and best practices for successfully hitting targets.
• Conduct quality assurance checks to ensure campaigns align with media plans and strategies.
• Create and maintain internal and/or external facing campaign dashboards to assist in ongoing monitoring and reporting of performance.
• Ongoing and proactive campaign monitoring, conducting regular analysis and optimization of performance including making detailed records of changes for use in reporting.
• Building reports, pulling in all data required to conduct a thorough analysis of campaign performance and results.
• Analyzing campaign performance and developing well articulated insights to tell the story of the campaign, the results, and recommendations for future strategies.

WE’RE LOOKING FOR:

• Bachelor’s Degree in business or related field (an equivalent combination of education and experience may be considered)
• Strong project management skills
• 3+ years’ experience working in digital marketing
• Experience with Google Ads, Facebook Ads, Twitter Ads, Google Analytics and/or Google Tag Manager.
• Experience with Programmatic Advertising is considered an asset.
• Certification in HubSpot, Google, or Facebook are all assets.
• Advanced skills in Excel and PowerPoint.
• Strong proficiency in managing and analyzing data.
• General understanding of advertising, communications and design.
• Knowledge of agriculture, and agriculture services is considered an asset.

Benefits:

Think Shift provides an attractive, market-researched comprehensive compensation plan, which includes base salary and company bonus. Employees enjoy a range of benefits, some of which include:

• Super flexible remote work arrangements
• Medical, dental and vision benefits coverage start day 1
• Life and travel insurance start day 1
• Mental health and wellbeing support and services through Inkblot Therapy
• Unlimited wellness days so you can be at your best
• 3 weeks of vacation
• Paid time off that accrues and rolls over
• Semi-annual bonuses (based on company performance)
• Professional development opportunities
• Employee referral bonus
• Annual company retreat

OUR FREEDOM WITH RESPONSIBILITY PHILOSOPHY:

At Think Shift, we believe our unique culture and philosophies make us different in a good way. Our talented team of multi-disciplined creators and strategists have one thing in common: the drive to outperform and to help our clients do the same.

We believe in providing guidelines for Think Shifters to operate within instead of putting up fences that can restrict true creativity and diversity of thought. With the freedom to operate in a way that best works for them, it allows everyone to bring their best selves to work. But with great freedom also comes great responsibility and the expectation of following through on what you say you’ll do. We understand this approach is not for everyone. Think Shift is for those who blaze the path for their own growth and challenge the status quo to find a better way. It’s for those who are committed to protecting, preserving and overall, enhancing what has been entrusted to them.

WE WANT YOU TO BE YOU!

At Think Shift, we want everyone to feel comfortable bringing their complete and authentic selves to work. We believe that when individuals bring their unique experiences, backgrounds, knowledge, perspectives and self-expression to the collaborative process, our team becomes even more amazing. We are committed to fostering a diverse and inclusive workplace and welcoming talent from all backgrounds. As part of our stewardship commitment, Think Shift continually strives to create a culture of respect and fairness for all.