Digital Marketing Officer

Salary – £27,000

The vacancy may close before the deadline, if we receive a high volume of applications for the role. Please apply promptly to avoid disappointment.

Experience – 1-2+ years in marketing or communications or equivalent role, or a similar qualification.

Join our dynamic marketing team at Kids. We are a leading charity dedicated to making a difference in the lives of children and young people with Special Educational Needs and Disabilities (SEND) and their families. We’re experiencing an exciting surge in audience growth and engagement, fuelled by our recent rebranding, cutting-edge website, and innovative marketing strategies.

We are seeking a digitally-focused Marketing Officer to elevate our marketing and communications to new heights and to make a real impact. This role is pivotal in inspiring and engaging our diverse audiences, clearly communicating our mission, and contributing to our ongoing success.

Key Responsibilities:

• Inspire and Engage: Communicate our vision and work to help children with SEND and their families through compelling campaigns.
• Multichannel Campaign Delivery: Execute campaigns across various channels for fundraising, service awareness, and relationship building.
• Customer Relationship Management: Develop and manage customer journeys and relationships for different types of contacts.
• Email Marketing: Create and send newsletters and campaign content using our email marketing platform.
• Social Media Management: Plan and deliver content across all social media channels to increase engagement and reach.
• Brand Champion: Position and manage the Kids brand, ensuring consistency and recognition both externally and internally.
• Content Creation: Collaborate with internal staff to produce branded content using Canva and other design programs, and coach others in design usage.
• Website Management: Oversee the content and functionality of the Kids website to ensure optimal performance and user experience.
• Audience Growth: Expand our online audience and database through effective campaign delivery, SEO, and other strategies.
• Branded Materials: Produce branded booklets and reports, including writing and managing design (in collaboration with external designers).
• Social Media Advertising: Assist in the delivery of social media advertising campaigns.
• Campaign Analysis: Analyse and report on campaign results to measure effectiveness and inform future strategies.

Personal Qualities:

• Natural communicator with the ability to appeal to various audiences.
• Creative thinker with a passion for design.
• Enjoys a role with diverse responsibilities.
• Organized and prefers working with a plan.
• Comfortable with data and process-related work and result analysis.
• Interested in CRM, customer journeys, and relationship nurturing.
• Capable of inspiring and motivating others.

Experience:

• Experience in marketing or communications campaigns targeting different audiences.
• Copywriting skills for various audience types.
• Familiarity with design programs and their use in engaging audiences.
• Proficiency in social media communications.
• Skills in content planning and management.
• Experience with website and content management platforms.
• Competence in using IT, including all Office programs.

The Good Stuff/benefits:

• Join a company that truly cares about your wellbeing
• Enjoy an enviable annual leave package, starting at a generous 25 days and growing each year up to 30 days.
• Option to buy an additional 5 days holiday.
• Enjoy your entitlement to Bank Holidays.
• We’ve got your back with Maternity and Paternity Pay.
• Rest easy knowing you’re covered with our Death in Service plan.
• Invest in your pension plan with the option to top it up knowing that Kids is also contributing 3%.
• Achieve work-life harmony with flexible hours tailored to your needs.
• Unlock exclusive discounts at hundreds of online retailers through our employee benefits portal.
• Spread the word and reap the rewards with our enticing “Recommend a
• Friend” scheme.
• Access confidential support and expert guidance 24/7 through our Employee Assistance Programme, helping you navigate both personal and professional challenges.
• Take care of yourself with Company Sick Pay which you are entitled to from your first day.
• 5 days of paid family/carers leave.
• Salary sacrifice schemes available
• Develop your mentoring skills by either being a mentor or signing up for our mentoring programme.
• Expand your horizons with Kids’ online learning platforms, offering a wealth of professional courses for your personal and career development.
• Apprenticeship programmes available for employees
• Benefit from a colleague engagement programme enabling your voice to be heard.
• Lean on us during difficult times with Bereavement Leave.