Social Media Specialist

What You’ll Do:

The Social Media Specialist is responsible for executing experiences and social media content that drive brand awareness, engage our communities, and support the Birdeye story. This includes, but is not limited to generating new sales leads, increasing customer retention and engagement, and fueling online conversations supporting the brand vision narrative. The ability to develop an authentic social media story and experiences that build excitement and strengthen the relationships within online communities is vital to the success of the Birdeye brand.

Responsibilities:

• Manages multiple social channels to deliver key business, brand, and social media objectives
• Leads Birdeye’s social media management. Identifies key assets (blog posts, guides, PR, webinars and more) and promotes them on Birdeye social platforms such as Facebook, LinkedIn, Instagram and Twitter.
• Writes clear, engaging copy on all social posts, with an eye to increasing post engagement, likes and shares – as well as to drive viewers to Birdeye-hosted resources such as webinars, downloadable guides, videos and more
• Leads out-of-the-box social media asset creation in partnership with Birdeye’s creative team: video snippets, GIFs and other rich media content to boost views and engagement
• Focuses and is measured on increasing Birdeye’s social media share of voice, relative to named competitors
• Leads social media tactics, partnering with Birdeye demand generation, content marketing, creative and product marketing teams
• Engages with and amplifies Birdeye’s own customers and partner influencers across social platforms

Requirements:

• 1-2 years of experience leading social media at a B2B-focused company
• Writing, spelling and punctuation skills are world-class
• Embodies strong organizational skills and is exceptionally detail-oriented
• Strong experience working with LinkedIn, Twitter and Facebook in particular
• Team focused, results- and data-driven
• Experience helping to create non-traditional media (video, GIF, other rich media) a plus

Why You’ll Join Us:

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our prayers sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.

Benefits:

• 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups – network with like-minded “Birds”
• Abundant opportunities that come with a dynamic and fast-growing organization!