SEO Specialist

Quanterix is revolutionizing biomarker analysis to advance precision health, leveraging Simoa technology for ultra-sensitive protein detection. This transformative technology aims to enable earlier disease detection, better prognoses, and precise treatments, with goal of significantly improving quality of life and longevity. We are on a mission to change the way in which healthcare is provided by giving researchers the ability to closely examine the continuum from health to disease.

To make this vision a reality, we brought together the most experienced management team, renowned scientists, industry leading investors and expert advisors from around the globe to, to form a collaborative ecosystem, united through the common goal of advancing the science of precision health.

Role Summary:

We are looking for an experienced and highly motivated SEO Digital and Ads Specialist to join our marketing team. The ideal candidate will have a strong understanding of search engine optimization (SEO) techniques, digital advertising strategies, and analytics. This role will be pivotal in driving traffic, engagement, and conversion through effective SEO practices and targeted digital ad campaigns.

What You’ll Do:

• Develop and execute effective SEO strategies to improve organic search rankings and drive organic traffic.
• Conduct keyword research to guide content teams and inform content strategy.
• Optimize website content, meta tags, images, and links for SEO.
• Perform ongoing keyword discovery, expansion, and optimization.
• Plan, create, and manage PPC campaigns across various digital channels (Google Ads, Bing Ads, social media platforms).
• Conduct A/B testing to optimize ad performance and improve ROI.
• Analyze ad performance and create detailed reports on campaign effectiveness.
• Utilize tools such as Google Analytics, SEMrush and others to track, report, and analyze website analytics, PPC initiatives, and SEO campaigns.
• Provide actionable insights based on data to optimize ongoing and future campaigns.
• Work closely with the content team to ensure SEO best practices are integrated into content creation.
• Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Assist with making small website changes and updates as necessary.
• Partner with the broader marketing team to align SEO and advertising efforts with overall marketing strategies.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in SEO and/or digital marketing

Preferred Qualifications:

• Local to Boston, MA
• Proven experience managing PPC campaigns across Google Ads and social media platforms highly preferred
• Experience in the healthcare or biotech industry.
• Knowledge of HTML/CSS and website administration.
• Strong knowledge of WordPress.
• Certification in Google Analytics (G4), Google Ads, or similar.

Expectations, Skills & Abilities:

• Strong analytical skills and experience generating SEO reports.
• Excellent understanding of on-page and off-page SEO techniques.
• Experience with A/B testing and optimizing ad performance.
• Strong verbal and written communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Our Technology:

From discovery to diagnostics, Quanterix’s ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility. Simoa® technology has delivered the gold standard for earlier biomarker detection in blood, serum or plasma, with the ability to quantify proteins that are far lower than the Level of Quantification (LoQ). Our industry-leading precision instruments, digital immunoassay technology and CLIA-certified Accelerator laboratory have supported research that advances disease understanding and management in neurology, oncology, immunology, cardiology, and infectious disease.