Senior Email Marketing Project Manager

This is a ~9 month contract role to start, with a possibility of extension.

Do you want to work with a collaborative, dedicated, diverse team and gain cutting-edge experience in one of the fastest evolving industries?

ContinuumGlobal is a fast-growing Digital Marketing & Tech solutions services company designed for today’s growing markets. Our global marketing services teams are on a mission to help leading brands such as Alphabet, Google, and Coinbase personalize their marketing programs at scale through data, technology and agile marketing operations. You will be a part of a global team that is dedicated to creating immersive brand experiences and transforming ideas into successful marketing programs that matter.

At ContinuumGlobal, we provide a high level of autonomy, support, and a flexible work environment to empower our team members to find solutions to challenging business problems. You will have the opportunity to continuously learn and grow. In addition, we have a highly competitive benefits program and a welcoming and supportive team. We look forward to meeting you!

About the Role:

We are seeking a highly skilled and experienced Senior Email Marketing Project Manager to join our team. As the Senior Email Marketing Project Manager, you will be responsible for overseeing and managing our client’s email and push marketing campaigns, ensuring their successful execution, and delivering exceptional client services. You will work closely with the client’s team, internal teams, and third-party vendors to achieve the desired goals and objectives of the client’s email and push marketing initiatives. This role requires a strong understanding of Email Service Providers (ESPs), client services, project management principles, and team leadership.

Roles and responsibilities:

Email Marketing Campaign Management:

• Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement, retention, and reactivation goals.
• Build, execute, optimize, and monitor ad-hoc campaigns and customer journeys across email and push (scaling to additional channels in future), across ESPs, ensuring flawless execution and timely delivery.
• Manage the end-to-end process of email marketing campaigns, including planning, gathering assets, project management, testing, deployment, and analysis.

Client Relationship Management:

• Understand the client’s business needs, and provide strategic guidance on email and push marketing initiatives.
• Build strong client relationships, ensuring exceptional client satisfaction through effective communication, regular updates, and delivering high-quality results.
• Collaborate with clients to gather requirements, define project scope, and establish clear goals and deliverables.

ESP Expertise and Technical Proficiency:

• Demonstrate expertise in various Email Service Providers (ESPs) such as Iterable, Adobe Campaign, Salesforce Marketing Cloud, or SendGrid.
• Possess a deep understanding of ESP functionalities, including list management, segmentation, automation, personalization, A/B testing, and analytics.
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle.
• Stay up-to-date with industry trends, best practices, and new technologies related to email marketing and ESPs.

Project Management and Team Leadership:

• Develop project plans, timelines, ensuring project prioritization and team coordination.
• Monitor project progress, identify potential roadblocks, and proactively resolve issues to ensure timely delivery of projects.
• Work closely with several client teams, including engineering, design, legal, finance, business, and regional teams, bringing ideas to life that spearhead product adoption and drive usage

Job Specifications & Qualifications:

• Degree in Marketing, Communications, or a related field (preferred).
• 4+ years working in email marketing, with a focus on project management, client services, and team leadership.
• In-depth knowledge of Email Service Providers (ESPs) and their functionalities
• Experience setting up push and SMS campaigns
• Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Exceptional communication and interpersonal skills to effectively liaise with client teams, internal teams, and external vendors.
• Analytical mindset with the ability to interpret data, identify trends, and optimize email marketing performance.
• Proficiency in email marketing tools, SQL, HTML/CSS, and marketing automation platforms.
• Familiarity with relevant regulations such as GDPR and CAN-SPAM Act.
• Self-motivated, detail-oriented, and able to work independently or as part of a team.

Nice to Have:

• Familiarity with: Litmus email testing tools, etc.
• Extensive experience working in fast growth startups/tech companies

What We Offer:

• Continuum offers competitive salaries and benefits, including a flexible work environment that is as smart and stimulating as it is diverse. We strive to provide everyone with professional fulfillment and growth opportunities.
• Remote working opportunity
• Continuous learning and development opportunities within a global business.
• Fun, caring, collaborative work environment
• Opportunities to develop new skills and progress your career
• Specialized training

About ContinuumGlobal:

Continuum is a global digital marketing solutions provider that is creating some of the world’s most impactful brand experiences. We enable the digital world to continuously grow, evolve, and innovate its offerings across global markets, and platforms. We are honored to have won the long standing confidence of leading global and national brands.

Applicants must have work authorization in Canada that does not now or will not in the future require sponsorship of a visa for employment authorization in Canada.

Continuum was founded in Silicon Valley in 2009 and today has over 800 employees across the world.

ContinuumGlobal is committed to fostering an environment of Diversity and Inclusion where employees are both valued and heard. We have a diverse representation of gender, race, sex, thought, and other personal characteristics that contribute towards the improvement of our commerce and people.