Senior Email Marketing Manager

Flodesk is one of the world’s fastest-growing email marketing companies, built to help creators sell online and design emails that people love to get. Our commitment to small business owners is to create simple and intuitive tools that help them grow, nurture, and monetize their email list.

We’re a remote-first company headquartered in San Francisco, California, with a team that reflects the diversity and creativity of the people we serve. Join our mission to level the playing field for small business owners through good design!

As the Senior Email Marketing Manager at Flodesk, you will be the architect of our email campaigns, crafting messages that resonate and drive action. Through your strategic vision, you will manage the subscriber lifecycle, creating a seamless and personalized journey for our users. Reporting to the Marketing Director and working amongst a growing marketing team, your expertise will not only enhance our brand’s voice but also ensure our messaging captivates and converts.

What you’ll be doing:

• Email Marketing Strategy: Create and implement a robust email marketing strategy that aligns with our overall marketing goals and brand voice
• Copywriting: Develop compelling content, including eye-catching subject lines, persuasive body copy, and effective calls-to-action
• Manage Campaigns: Design and manage email campaigns, focusing on onboarding, engagement, and retention to enhance the subscriber experience
• Data Insights: Monitor and analyze email campaign performance to continually optimize our strategies based on key metrics and insights
• Compliance: Stay abreast of email marketing trends and regulatory requirements (such as CAN-SPAM, GDPR, etc.) to ensure our campaigns are both effective and compliant
• Optimization: Set up and optimize automated email workflows and triggered emails that respond to user interactions
• Collaborate: Work closely with our teams such as Product and Design, to ensure a unified and consistent messaging across all channels

What you bring:

• At least 5 years of experience in email marketing, with a demonstrated ability to develop successful strategies
• Knowledge of CAN-SPAM, GDPR, and other email marketing regulations
• Exceptional writing skills, with the ability to create engaging and persuasive email content
• Strong analytical skills, proficient in evaluating and acting on marketing metrics and data insights
• Excellent organizational skills, with the capacity to manage multiple projects in a dynamic, fast-paced environment

What we bring:

• Fully paid health insurance
• 16 weeks paid parental leave
• Unlimited flexible time off
• 401k match (US employees only)
• A leadership team that’s 70% women; 85% underrepresented minorities

Flodesk is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email people@flodesk.com

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