Search Engine Optimization Manager

✦ About us:

Holafly is a fast-growing start-up that is changing how travelers connect to the internet abroad. Since 2018, we’ve been providing peace of mind to travelers to more than 170 worldwide destinations. We are a young and international team of over 370 people based all around the world working to provide stress- free experiences for all travelers.

✦ About the role:

We’re hiring an Asia SEO Manager, you will lead the development and execution of SEO strategies to drive organic traffic and enhance brand visibility across Asian markets. Your role encompasses strategic planning, implementation, and optimization of SEO campaigns tailored to the diverse cultural and linguistic landscape of the region. Collaboration with cross-functional teams, including marketing, content, and localization, will be crucial to ensure alignment with business objectives and regional nuances. Your expertise in SEO, market analysis, and cultural sensitivity will drive growth and market penetration in Asia.

Responsibilities:

Develop and execute comprehensive SEO strategies tailored to Asian markets.
Conduct market analysis and competitive research to form strategy development.
Lead keyword research efforts in Asian languages Oversee on-page and technical SEO optimization for improved visibility.
Collaborate with content teams to create culturally relevant content strategies.
Implement effective link-building strategies specific to Asian markets.
Work with agencies across markets to to achieve SEO goals
Optimize local search visibility through citation building and geo-targeting.
Analyze SEO metrics using tools like Google Analytics, Google search console
Foster cross-functional collaboration with, content, product, inbound and localization teams.
Provide leadership and mentorship to regional SEO teams.

What do you need to succeed:

6+ years Proven experience in SEO, with a focus on Asian markets and languages.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
Strong analytical skills and proficiency in SEO analytics tools and platforms.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across cultures and languages.
5+ years Leadership experience, with the ability to inspire and motivate remote teams.
Own the reporting structure for markets, regional stakeholders, and senior management.
Stay updated on industry trends, algorithm changes, and emerging SEO and content marketing techniques. Proactively apply new strategies for continuous improvement.
Fluency in English and proficiency in one or more Asian languages preferred.
Adaptability and cultural sensitivity to navigate diverse markets and consumer behaviors across Asia.
Experience with the Korean Market, specifically Naver is a must,
Ability to work effectively in a cross-functional, fast-paced environment.
Ability to work with international teams, in different time zones.