Search Engine Marketing Manager

For this role, we are looking for a detail-oriented, performance driven, and hard-working, team player. In this role, you will be responsible for building, optimizing, and analyzing paid campaigns, with the goal of scaling paid programs to maximize our return on investment. If this sounds like you, join our growing team!

Responsibilities:

• Drive paid search strategy and day-to-day operations (Google Ads & Bing Ads), with the goal of driving incremental revenues
• Create, manage, and optimize all digital advertising campaigns including but not limited to: Review Sites (Gartner, G2), Social Media Advertising like LinkedIn, YouTube, and expansion of if applicable.
• Build the project roadmap for the channel, launch and monitor direct response paid search and manage with tracking and reporting
• Build target audiences in Google Ads
• Initiate testing for display re-engagement and video advertising via Google Display Network, and Youtube advertising
• Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
• Regularly analyze and report on key performance indicators (KPIs) of campaign engagement
• Leverage reporting to inform optimization recommendations on how to maximize budget and allocate resources toward highest return on investment (ROI)

Minimum Qualifications:

• 5+ years of hands-on experience in paid search marketing
• Expert in Google Ads
• Deep understanding of a/b testing
• Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
• Excellent communicator in oral and written English
• Great team player and strong attention to detail
• Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
• Curious, independent, rigorous and proactive
• Bachelor’s degree in business, marketing or associated studies

Preferred Qualifications:

• Working in east-coast working hours (9 am – 6 pm EST) is required
• SA360, GA360 knowledge is a plus

Job Type: Full-time

Salary: Commensurate with experience-

• This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. Employees must follow any further job-related instructions and perform any other job-related duties requested by their manager. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs and requirements of the job change.