Paid Media Specialist

Our client offers a complete line of highly effective, versatile, and portable fitness equipment for unparalleled full-body workouts that can be performed at home, at the gym, or on the road.
You’ll be involved in all paid marketing initiatives which include managing the implementation and day-to-day operations of our paid ads for Google Adwords, Facebook/Instagram, Amazon, and other paid channels.
Reporting to the Director of Performance Marketing, you will work closely with the creative and brand marketing teams to share performance insights and collaborate on campaign assets. We’re looking for an eager Paid Media Specialist who will be a main contributor to driving the success of our client’s business.
Location: Fully-Remote (Work from Home), 9 AM – 5 PM EST and PST
WHAT YOUR DAY LOOKS LIKE:
Implement paid media campaigns directly in platforms such as Meta, Google, and Amazon from inception to completion, strategizing for targeting, bidding, content, and creative assets
Leveraging multi-touch attribution analytics to optimize campaign performance
A clear understanding of A/B testing execution for new creative ads, landing pages, or ad copy, resulting in statistically significant data
Work closely with the creative team, leveraging learnings from campaign insights to enhance future concepts
Analyze campaign performance and compile reporting on key performance metrics to share with internal teams
Write short ad messaging for paid media campaigns
Manage projects effectively and efficiently while maintaining priorities, deadlines, and deliverables
Assist with other marketing projects as needed
EXPERIENCE REQUIRED TO MAKE SURE YOU SUCCEED:
Minimum 2+ years of marketing experience
Minimum 2+ years of media buying and ads trafficking, building high-converting funnels, and driving quantifiable results
Minimum 1+ years experience managing Amazon Marketplace Ads
Minimum 2+ years experience working in e-commerce and D2C products
Experience in successfully managing large six-figure annual media budgets
Experience in Facebook Ads Manager 1+ years
Experience in Google Adwords 1+ years
Proficient in Google Suite products
EXTRA QUALIFICATIONS THAT WILL SET YOU APART:
Experience in Snapchat, TikTok, or Pinterest ad trafficking is a plus
Experience in App install ads and Apple Search ads is a plus
Google Analytics experience a plus
Agency experience is a plus
Experience in subscription products is a plus
CULTURE FIT:
Team player with a “can do” attitude, no ego
Business first mindset, ensuring all decisions are in the best interest of the business
Open communication, whether good or bad, don’t be afraid to share
Go-getter, continuously thinking of new ways to help grow the business even if it doesn’t pertain to your role responsibilities
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Apply for this Job