Marketing Optimization Manager

Independence Pet Holdings® (IPH) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

IPH’s mission is to strengthen the unique bond between pets and their people through our family of innovative products and services. We understand how important pets are: they’re family. Our pack of 1,200 team members embodies a shared passion for positively impacting the lives of our four-legged friends.

Job Summary:

As a Marketing Optimization Manager at PetPlace, you will drive growth and maximize conversion rates through rigorous testing, campaign optimization, strategic analysis, and data-driven insights for our insurance recommendation engine.

You will be responsible for optimizing our marketing initiatives to enhance customer acquisition and retention by leveraging your expertise in marketing analytics and digital platforms.

Main Responsibilities:

• Collaborate with cross-functional teams to develop and implement data-driven marketing strategies that increase conversion rates and maximize ROI.
• Conduct in-depth analysis of marketing campaigns, website performance, and customer behavior to identify opportunities for optimization.
• Use advanced analytics tools like Microsoft PowerBI and Google Looker Studio to gather, visualize, and interpret data for actionable insights.
• Develop and maintain key performance indicators (KPIs) to measure the effectiveness of marketing efforts and track progress towards organizational goals.
• Coordinate A/B testing and multivariate testing initiatives to refine landing pages, messaging, targeting, and creative elements for optimal performance.
• Understand user experience (UX) principles and best practices and advocate for user-centred web design methodologies; ensure that web and mobile interfaces are intuitive, user-friendly, and aligned with user intent.
• Research industry trends and best practices in marketing optimization, applying learnings to improve campaign performance and efficiency continuously.
• Provide regular reports and presentations, offering strategic recommendations based on data analysis and market insights.
• Other duties as assigned

Qualifications:

Experience: 6 years’ relevant experience

Education: Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)

• Proficiency in Microsoft PowerBI, Google Looker Studio, and other analytics tools.
• Outstanding verbal and written communication skills; ability to communicate complex issues clearly and concisely and keen attention to detail.
• Ability to succeed in a fast-paced environment with a high volume of competing priorities and superior time management and organizational skills.
• Customer-focused with a strong intuition for interpersonal relationships and relationship-building.
• Strong diplomatic and critical listening skills and experience using discretion with sensitive and confidential information.
• Must be an organized self-starter, have initiative and creativity, be able to work independently and as part of a team, and accept specific directions.

Level Specific Responsibilities:

• Drives and designs campaign and marketing tracking and attribution
• Leads and drives marketing dashboard report creation
• Reviews and approves the configuring, testing, and troubleshooting website and campaign tags
• Mentors and coaches subordinate team members
• Collaborates with other functions to generate and prioritize A/B testing queue
• Manages marketing analytics and reporting governance and compliance
• Interprets and recommends optimizations to user flows based on user behavior data

Accountability/Complexity:

• May manage projects requiring the responsibility of delegating work and reviewing resulting work product
• May be responsible for providing guidance, coaching, and training to other employees within job area
• May function as a team lead and assistant to the supervisor/manager

#petplace

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)