Marketing Content Writer/Copywriter

Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We’re leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you’ll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact. We’re not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we’re also building a dynamic, supportive workplace where your contributions make a real difference.

Headquartered in Atlanta, GA, Pindrop is backed by world-class investors such as Andreessen-Horowitz, IVP, and CapitalG.

What You’ll Do:

We’re seeking a Marketing Content Writer to join our marketing team. Your core duties will involve crafting SEO-optimized content spanning blogs, in-depth gated materials, and dynamic marketing campaign copy. This position is ideal for someone with experience in content writing within the cybersecurity sector, especially within a SaaS company targeting enterprise sales. If you have a knack for conveying complex cybersecurity concepts through engaging written content and are familiar with the latest SEO strategies, we encourage you to apply. This is an opportunity to influence our content strategy and support our growth in a collaborative and dynamic environment.

Key Responsibilities:

• Support for Growth Marketing: Assist demand generation and growth marketers by writing compelling copy for campaigns, including prospect and customer emails, campaign landing pages, and other marketing materials to drive engagement and conversions.
• SEO-Enhanced Content Creation: Craft and write SEO-optimized content across various formats, including high-quality, engaging blogs, in-depth long-form gated downloads (whitepapers, e-books, guides), and impactful web materials. Utilize SEO expertise for keyword research and content optimization to enhance our website’s visibility and search ranking, ensuring all content is aligned with our marketing goals and brand voice.
• Content Performance Analytics: Monitor and analyze performance metrics of all content to inform strategy adjustments. Focus on optimizing content based on engagement and conversion data to improve audience reach and the effectiveness of our content marketing efforts.
• Blog Writing: Manage the development 1-2 high-quality, engaging blog posts per week, optimized for SEO, that focus on cybersecurity topics relevant to our solutions and enterprise audience. This involves integrating SEO insights to ensure content adheres to best practices and effectively targets our intended market segments.
• Organic Social Media Content: Develop compelling content for various social media platforms that resonates with our target audience and drives engagement, maintaining brand consistency across all channels.
• Support for Product Marketing: Collaborate with product marketing managers to translate messaging decks effectively into detailed long-form content

Who You Are:

• You seamlessly merge strategic insight with tactical execution in content strategy.
• You’re an expert storyteller, crafting narratives that captivate and convert.
• Your content is deeply informed by an intimate understanding of our customers.
• You use data to make quick content decisions, constantly iterating for better results.
• You excel in clear, confident communication across all levels and audiences.
• You are reliable, always delivering on promises and striving to exceed expectations.
• You are resilient in the face of challenges, change, and ambiguity.
• You are optimistic and believe that you can make a problem into a solution.
• You are resourceful, excited to uncover innovative solutions, and teach yourself something new when needed.
• You take accountability, do the things you say you’ll do, under-promise and over-deliver.
• You are nimble and adaptable when priorities change and continue to see the “forest through the trees”

Your skill-set:

• Bachelor’s degree in Marketing, Communications, English, Journalism, a related field or equivalent experience required.
• 3+ years experience in content writing, especially within a cybersecurity SaaS company focusing on enterprise sales.
• Strong portfolio of published or professional writing samples across various content formats, demonstrating expertise in the cybersecurity domain.
• Exceptional writing, editing, and proofreading skills, with the ability to convey complex cybersecurity concepts in an engaging and accessible manner.
• Solid understanding of SEO principles and practices to maximize content reach and engagement.
• Familiarity with content management systems (CMS) and the ability to adapt content across various social media platforms.
• Capable of working independently on multiple projects simultaneously, demonstrating creativity, initiative, and problem-solving skills.
• Up-to-date knowledge of industry trends and content marketing strategies in the cybersecurity and SaaS spaces, experience working in cybersecurity and/or tech security with a similar partner ecosystem

What’s in it for you:

As a Pindropper, you join a rapidly growing company making technology more human with the power of voice. You will work alongside some of the best and brightest. We’re a passionate group committed to excellence – but that doesn’t stop us from enjoying the journey as a team with chess and poker tournaments, catered lunches and happy hours, wellness programming, and more. Because we take our jobs seriously, we add in time for rest with Unlimited PTO, Focus Thursday, and Company-wide Rest Days.

First 30 Days: Orientation and Engaging Content Foundation:

• Product Deep Dive: Focus on understanding product features and benefits crucial for engaging content.
• Content Evaluation: Review current content for its engagement levels and alignment with sales objectives.
• Build Sales Relationships: Connect with the sales team to uncover content opportunities that directly support the funnel.
• Market Insights: Study competitors and market trends to identify content gaps and opportunities for engagement.
• SEO Fundamentals: Conduct a preliminary SEO analysis to understand current search performance and identify key areas for improvement.

First 60 Days: Strategy Development and Engaging Content Implementation:

• Content Strategy with a Sales Focus: Develop a content strategy that emphasizes engaging storytelling and supports the sales process.
• Engaging Content Production: Begin creating compelling, informative content that appeals to the audience and supports sales enablement.
• Iterative Collaboration: Refine content plans based on ongoing feedback from the sales team and performance data.
• SEO Integration: Implement SEO best practices into content creation to enhance search visibility and drive organic traffic.

First 90 Days: Engagement Optimization and Sales Support Expansion:

• Content Performance Analysis: Assess which types of engaging content have the most significant impact on the sales funnel.
• Strategy Optimization for Engagement: Fine-tune the content strategy to focus more on what works best for engagement and sales support.
• SEO Optimization and Expansion: Analyze SEO performance to date, optimize existing content, and plan new SEO-focused initiatives to improve search rankings and visibility.
• Innovate Content Approaches: Explore new, creative content formats and distribution channels to enhance engagement and support sales.
• Comprehensive Reporting: Share insights and successes with stakeholders, emphasizing content’s role in funnel progression and sales support.

What We Offer:

As a part of Pindrop, you’ll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here’s a snapshot of the benefits we offer:

• Competitive compensation, including equity for all employees
• Unlimited Paid Time Off (PTO)
• 4 company-wide rest days in 2024 where the entire company rests and recharges!
• Generous health and welfare plans to choose from – including one employer-paid “employee-only” plan!
• Best-in-class Health Savings Account (HSA) employer contribution
• Affordable vision and dental plans for you and your family
• Employer-provided life and disability coverage with additional supplemental options
• Paid Parental Leave – Equal for all parents, including birth, adoptive & foster parents
• One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
• Identity protection through Norton LifeLock
• Remote-first culture with opportunities for in-person team events
• Recurring monthly home office allowance
• When we need a break, we keep it fun with happy hours, ping pong and foosball, drinks and snacks, and monthly massages!
• Remote and in-person team activities (think cheese tastings, chess tournaments, talent shows, murder mysteries, and more!)
• Company holidays
• Annual professional development and learning benefit
• Pick your own Apple MacBook Pro
• Retirement plan with competitive 401(k) match
• Wellness Program including Employee Assistance Program, 24/7 Telemedicine

What We Live By:

At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work:

• Audaciously Innovate – We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible.
• Evangelical Customers for Life – We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion. We are champions for our customers, and our customers become our champions, creating a universal commitment to one another.
• Execution Excellence – We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time.
• Win as a Company – Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together.
• Make a Difference – Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world.