Marketing & Content Copywriter

About Us: HappyDance is at the forefront of HR technology, transforming the landscape with our industry-leading careers website platform. Our vision is simple: everyone loves their job. Our cutting-edge technology, world-class candidate experience, and exceptional customer service set a new standard in employer branding. We are on a mission to scale our annual recurring revenue to $20 million within the next 2-5 years, making us the go-to provider for careers website technology.

Who You Are: As our Marketing & Content Copywriter, you will lead the charge in bringing our best ideas, advice, and thought leadership to enlighten our audience and build a true community committed to better candidate experiences. Your creativity, strategic thinking, and passion for storytelling will support the growth of our brand and products with regular compelling content.

Key Responsibilities:

• Creating Engaging Content:
• Write engaging and persuasive copy for various marketing materials, including websites, blogs, social media posts, emails, and advertisements.
• Develop creative concepts and content that align with the brand’s voice and marketing strategy.
• Developing Brand Messaging:
• Craft and refine the brand’s messaging to ensure consistency across all communication channels.
• Work closely with the marketing team to create a cohesive and compelling brand narrative.
• SEO Optimization:
• Implement SEO best practices to ensure content is optimized for search engines.
• Conduct keyword research and integrate relevant keywords to enhance content visibility and ranking.
• Content Strategy:
• Collaborate with marketing strategists to develop content plans and editorial calendars.
• Identify content gaps and opportunities to engage the target audience effectively.
• Social Media Management:
• Create and schedule content for social media platforms to boost engagement and followers.
• Monitor social media trends and adapt content to stay current and relevant.
• Email Marketing:
• Write persuasive email copy for newsletters, promotional campaigns, and automated email sequences.
• Analyze email campaign performance and adjust content strategies accordingly.
• Advertising Copy:
• Craft compelling copy for online and offline advertisements, including PPC ads, banner ads, print ads, and video scripts.
• Work with designers to ensure visual and textual elements complement each other.
• Content Research:
• Conduct research on industry trends, audience preferences, and competitor activities to inform content creation.
• Stay updated with the latest marketing trends and best practices.
• Editing and Proofreading:
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Maintain high standards of grammar, punctuation, and style.
• Campaign Development:
• Collaborate with the marketing team to brainstorm and develop creative marketing campaigns.
• Write copy for multi-channel campaigns, ensuring a consistent message across all platforms.
• Customer Engagement:
• Create content that resonates with the target audience, encouraging interaction and engagement.
• Use storytelling techniques to connect with customers on an emotional level.
• Analytics and Reporting:
• Analyze the performance of content through metrics and KPIs.
• Use data-driven insights to refine and improve future content strategies.
• Product Descriptions:
• Write detailed and persuasive product descriptions that highlight key features and benefits.
• Ensure product copy is optimized for conversions and aligns with overall marketing goals.
• Collaboration:
• Work closely with designers, developers, and other team members to create cohesive marketing materials.
• Participate in creative brainstorming sessions and contribute innovative ideas.
• Continuous Learning:
• Attend workshops, webinars, and training sessions to enhance writing skills and stay updated with industry trends.
• Experiment with new writing techniques and formats to keep content fresh and engaging.

Why Join Us?

• Visionary Impact: Play a pivotal role in shaping the future of candidate experiences and employer branding.
• Innovative Environment: Be part of a fast-paced, innovative team that is redefining the HR tech industry.
• Growth Opportunities: Join a company on an impressive growth trajectory with significant opportunities for professional development.
• Culture of Excellence: Work with a team dedicated to excellence in technology, design, and customer service.

What We Offer:

• Competitive salary package
• Share option scheme
• Flexible working arrangements
• Opportunities for professional growth and development
• A collaborative and supportive work environment
• The chance to make a real impact in a growing company

Our Core Values:

• Integrity: Upholding the highest standards in data, technology, and decision-making.
• Intentionality: Being purposeful and strategic in all actions.
• Innovation: Driving forward technological and creative advancements.
• Insight: Providing deep strategic insights and intelligence.
• Inclusion: Embracing diversity and fostering a culture of inclusion.

Apply Now: If you’re ready to take on a creative role in a company that’s redefining HR technology, we’d love to hear from you. Join us at HappyDance and help us create a world where everyone loves their job.

Let’s make finding the perfect talent a celebration—because every great employer brand and candidate experience deserves a HappyDance.