Email Marketing Manager

Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. dbt Labs pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and has been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today there are 30,000 companies using dbt every week, 100,000 dbt Community members, and over 4,100 dbt Cloud customers. You can learn more about our values here.

As the Email Marketing Manager at dbt Labs, you will be at the forefront of crafting and executing email campaigns that drive engagement, conversion, and customer retention. You will play a pivotal role in leveraging our email platform to communicate effectively with our audience, nurturing leads, and fostering strong relationships with customers. This role requires a blend of strategic thinking, data analysis, and creative flair to develop targeted email strategies that align with our company objectives and resonate with our audience.

In this role, you can expect to oversee:

• Spam Compliance: Ensure all email marketing campaigns comply with relevant spam laws and regulations, including CAN-SPAM and GDPR
• Database Growth & Health: Develop strategies to grow the size of our email subscriber database while maintaining data accuracy and hygiene.
• List Management: Manage and maintain email lists including segmentation, list hygiene, and opt-out process to ensure maximum deliverability and engagement.
• Email Authentication & Deliverability: Implement email authentication protocols such as SPF, DKIM, and DMARC, and subdomains to improve inbox placement and deliverability, while monitoring and resolving any deliverability issues that may arise. Generate regular reports on email deliverability and performance while providing recommendations for improvement.
• Analysis & Reporting: Analyze email marketing performance metrics including open rates, click-through rates, and conversion rates to derive insights, identify trends, and make data-driven decisions to optimize future campaigns.
• Testing and Optimization: Plan and execute A/B tests on various elements of email campaigns, including subject lines, content, CTAs, and send times, to continuously improve performance and enhance engagement with subscribers.
• Team Collaboration: Work closely with other members within marketing, product, and other teams to implement, measure, and advance email campaigns.
• Communications Calendar: Manage the email marketing calendar and ensure timely delivery of campaigns.

You are a good fit if you have:

• 4+ years of professional experience directly developing email marketing strategy and cadence, with a proven record of launching successful campaigns. Preferably in a B2B or tech startup environment
• Experience with HubSpot or other large list management platforms with automated journey capabilities (Marketo, Pardot, MailChimp, etc.)
• Experience with A/B or multivariate testing in emails
• Familiarity with Litmus, Email on Acid, or similar tools for email inbox rendering and compatibility testing
• Thorough understanding of sender reputation/deliverability and how to influence it. Preferably having experience with tools like Validity, MailMonitor, etc.
• Solid understanding of email analytics and KPIs, for reporting as well as optimizing campaigns for efficiency and effectiveness.
• Experience with segmentation and personalization strategies to deliver targeted and relevant content.
• Understanding of data security and regulatory measures that apply to consumer email marketing (CAN-SPAM, GDPR, etc.).
• Working knowledge of HTML and CSS
• Familiarity with project management software, preferably Asana
• Excellent written communication skills and attention to detail.

Compensation & Benefits:

1. Salary: $136,000-$160,000
2. Equity Stake:
3. Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave, wellness stipend and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package
4. Benefits – dbt Labs offers:

• Unlimited vacation (and yes we use it!)
• 401k w/3% guaranteed contribution
• Excellent healthcare
• Paid Parental Leave
• Wellness stipend
• Home office stipend, and more!
• Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process (all video interviews unless accommodations are needed):

• Interview with Talent Acquisition Partner
• Interview with Hiring Manager
• Task Review
• Team Interviews
• Final interview with one of our Values Carriers

Who We Are:

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

• Code, not graphical user interfaces, is the best abstraction to express complex analytic logic
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself — not just analytics tools — will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 30,000 companies using dbt every week, 100,000 dbt Community members, and 4,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.

dbt Labs is an equal opportunity employer. We’re committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or an accommodation.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.