Email Marketing Coordinator

Alliant Insurance Services is one of the nation’s largest and fastest-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations.

Summary:

Responsible for conceptualization/creating, writing and executing end-to-end email marketing campaigns. This role will be responsible for writing, designing, producing and optimizing email campaign content, including landing pages and web forms. Additional responsibilities include management of email lists, ensuring accurate targeting and personalized communication. Review and analysis of email performance metrics.

Essential Duties And Responsibilities:

• Develops, executes, and manages end-to-end email marketing campaigns, ensuring timely delivery and alignment with marketing goals.
• Creates, writes, edits and proofreads content for all email marketing campaigns and communications.
• Collaborates with cross-functional teams to create compelling content, graphics, and promotional materials for email campaigns.
• Monitors and analyzes email performance metrics, providing insights and recommendations for continuous improvement.
• Conducts A/B testing of email campaigns to optimize open rates, click-through rates, and conversion rates.
• Segments and manages email lists, ensuring accurate targeting and personalized communication to different audience segments.
• Ensures compliance with email marketing regulations, such as GDPR and CAN-SPAM, and maintain a clean and healthy subscriber list.
• Collaborates with stakeholders to implement automated email workflows for lead nurturing and customer retention.
• Researches, validates, and develops clear and compelling content to support the customer journey that adheres to required branding and style guidelines.
• Continually reviews and updates existing content to reduce, consolidate and create new insightful downloadable, searchable assets.
• Collaborates with team to create, write, edit and proofread content for supporting channels including social media, web content, newsletters and marketing materials.
• Perform all duties in accordance with all company policies and procedures, and all federal, state and local laws, wherein the Company operates.
• Performs other duties as assigned

Qualifications:

EDUCATION / EXPERIENCE:

• Three (3) years of content writing and editing experience
• Three (3) years of marketing experience
• Proven experience in executing successful email marketing campaigns, preferably in a B2B or B2C environment.
• B2B insurance or insurance industry experience
• Experience with CRM/CMS platforms (e.g., Salesforce.com, Pipedrive or similar tools)

Skills:

• Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and Excel
• Strong writing skills with the ability to write and create content
• Impeccable oral and written communication skills and strong attention to detail
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Eloqua or similar tools)
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Familiarity with HTML/CSS for email template customization is a plus
• Ability to work in a fast-paced environment and manage multiple priorities
• Creative thinking and problem-solving skills
• Excellent internal collaboration skills

We are proud to provide comprehensive, high quality employee programs to meet employees’ needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.

For immediate consideration for this position, please click on the “Apply Now” button.

Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status.