Email & CRM Marketing Strategist

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

We’re seeking a results-driven Email & CRM Marketing Strategist with a successful track record for implementing Email Marketing and Automation campaigns and strategies across a variety of industries, particularly retail. You’ll be responsible for developing and implementing email marketing and CRM (Customer Relationship Management) strategies to drive engagement, retention, and conversions for our clients. You’ll collaborate closely with the creative team, account managers, and clients to develop effective campaigns that resonate with target audiences and achieve business objectives. The ideal candidate will have excellent problem-solving skills and the ability to work closely with cross-functional teams to meet client needs.

What You’ll Do Here:

• Build comprehensive email campaign strategies and roadmaps for clients and have familiarity enough with email marketing platforms to set up and implement purposed email strategy
• Lead execution of email marketing and automation strategies (nurture programs, sales enablement, lead scoring and grading, segmentation)
• Conduct email audits and present findings to clients to help upsell our email offerings
• Manage workflow of email automation programs including working with project management, creative, and development teams to follow best practices for email
• Become the expert at MindgruveMacarta on email platforms such as Marketo, Pardot, Hubspot, Klaviyo and more
• Write and present email and CRM presentations, assessments and reports for internal teams and clients
• Follow and stay fresh on industry best practices in email channels
• Build and Maintain an understanding of current topics in Email, CRM, Web Analytics, data management, tools and technologies related to the team’s core responsibilities

We Need a Person With:

• Bachelor’s degree – preferably in marketing, communications or business management
• 3+ years executing and managing email campaigns
• Minimum 2 years of hands-on experience with email marketing and automation platforms (Marketo, Salesforce Marketing Cloud, Pardot, MailChimp, and/or Klaviyo)
• Familiarity with HTML/CSS for email template customization
• Working knowledge of content marketing & email
• Solid understanding of marketing basics, direct response and interactive marketing best practices
• Experience with retail brands strongly preferred, financial and healthcare brand experience also considered
• Ability to work on multiple projects at once in a high-pressure environment while still meeting deadlines
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Strong written and oral communication and polished presentation skills
• Extremely detail-oriented
• Strategic thinker with a creative mindset and a passion for delivering exceptional customer experiences through email and CRM channels.
• Collaborative worker who excels both working individually and in a team
• Personal and professional integrity
• Inquisitive nature with proven research ability

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. Our headquarters is based in San Diego, California, with an additional office in Denver, Colorado. We’re seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office’s; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

MindgruveMacarta is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.