Director of Content, Internal
This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English. Preference for candidates in New York, Florida, or Pennsylvania. Open to candidates in the following locations: Brazil, Mexico, Portugal, and Ireland.
We’re building the future of advertising and are looking for the minds to help us do it.
Darkroom is a progressive growth marketing and digital strategy firm focused on growth-stage B2C companies. Our team has been responsible for over a billion dollars in trackable revenue for hundreds of commerce, retail, software, and B2C businesses. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability. Darkroom strictly focuses on developing the next-generation of digital services.
We are thrilled to introduce the role of Director of Content, the first of its kind at Darkroom. As a core member of our Revenue team (which houses Sales and Marketing for the Darkroom brand), you will be the key ingredient in building, managing, and iterating on Darkroom’s demand generation engine. Your major responsibility will be working with our Revenue leader to grow Darkroom into high double-digit growth YoY. Core metrics will be evaluating social metrics, community growth, lead generation, and revenue, the north-star metric.
Our Director of Content will be a creative-first individual with an exceptional ability to create content across organic social, paid ads, website, and other more niche marketing programs. This individual will be the major creative force behind the Darkroom brand. This position is part brand-director, part head-of-marketing, part designer. We realize certain individuals may have different mixes of skills that don’t check off all the boxes per-se, so we are interested in interview all candidates that check-off at least two thirds of the following requirements:
ALL RESPONSIBILITIES:
- Can effectively understand and digest vision of the founders to create strategic marketing roadmaps that grow audience, and maintain brand integrity.
- Highly adept at coordinating multiple marketing channel activities including in-person events, webinars, newsletters, all major social networks, and paid acquisition campaigns.
- Consistently develops and deploys creative content (including Reels / TikToks / Short Form Video) on LinkedIn, Instagram, Twitter and TikTok. Visual work will include a mix of Podcast clips, speaking bits, original content, ugc content, and produced video.
- Responsible for coordinating a consistent cadence of founder-led content writing.
- Ensure high-quality work output from creative direct reports, focusing on visual craft, UX expertise, and meeting deadlines.
- Leads and approves of all Darkroom branded assets, voice, and depictions across every major marketing channel.
- Strategically spearheads the development of Darkroom’s community around education, currently housed in the resource section of our website (Podcast, University, Events)
- Develop component systems and maintain design guidelines for consistency.
You Should Apply if this Sounds Like You:
- HIGH SENSE OF OWNERSHIP AND STRONG WORK ETHIC
- 3-6+ years of senior-level design, marketing, or creative experience, with at least 1 year of people management experience preferred. Must have experience in creative or design, with an obvious taste profile that meets Darkroom’s standards.
- Digital portfolio showcasing past digital work.
- Self-motivated, proactive, and detail-oriented with a strong sense of ownership.
- Experience collaborating with video editors, other designers, and developers.
- Capable of providing constructive internal feedback and guiding direct reports to improve their work.
- Ability to tackle ambiguous problems, understand business challenges, design solutions, and execute them effectively.
- Proficiency in Figma, including features like Auto Layout, Components, and Variants, is essential.
- Experience with Adobe Creative Suite (Photoshop, Illustrator) is required.
- Bonus: Experience working with Framer CMS.
What it’s like to work at Darkroom:
We’re building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:
- Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, and 10 holidays throughout the year to keep you recharged and sharp.
- Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Sao Paulo, Lisbon, and Eastern Europe.
- Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
Our Hiring Process and Compensation:
The hiring process for this position typically follows four stages, including a design take home test.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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