Digital Marketing Specialist

Office Location: Hillsboro, New Hampshire (Primarily remote)

Note: Must be able to commute to the office periodically.

Market/Company Overview

Sylvania is the dominant player in the NAFTA Automotive Aftermarket. The Sales and Marketing Team has built this advantageous position with an unrelenting focus on serving our customers. Perennial success comes from layered well-tuned omni-centric marketing plan, combined with superior products and best in class sales/customer service. This is truly a sales and marketing team, with all key personnel working together. Expectations are high, for the position and for the team.

Position Overview

The Digital Marketing Specialist plays a key role within the Hillsboro, NH based marketing team (this can be a remote position if within an hour or within New England area). The team is responsible for all aspects of consumer marketing – from advertising, media, data management, new product launches, retailer specific marketing, omni-channel excellence, research, and tradeshow and activation planning. The Digital Marketing Specialist reports into the Catalog Data & Digital Marketing Manager and will use their broad-based digital skills and analytic expertise to lead digital commerce projects and bring a data-driven mindset to accelerate site and channel performance and growth.

Primary Responsibilities:

Data & Analytics

• Implement A/B tests for our DTC efforts across ecommerce, email and social to further optimize the consumer experience tied to analytic reporting and KPIs.
• Actively test, track, and report all relevant traffic, conversion, and campaign data to increase CTR, CVR, Conversions and ROI.
• Perform benchmarking and competitor analysis to support sales growth & performance on marketplaces, retailer, pure play and our own DTC e-commerce site.
• Work with Brand Marketing to optimize all digital marketing efforts through backend analytics to drive KPIs against all marketing digital/social marketing efforts.

Digital Marketing

• Implement all digital marketing best practices, including SEO, internal/external linking strategies and familiar with Google Trends, Google Search Console, and tools such as SEMRush to optimize our product listings both internally and with our major retailers.
• Collaborate with Marketing & Sales teams to plan and execute promotional, email and social calendar to meet sales objectives and seasonality goals. Track all efforts and utilize cross-team data to improve strategies going forward.
• Support Social Media monitoring and analyzing of organic posts and paid campaigns and deliver insights to team and agency partners.
• Understand, evaluate, and provide insights and key takeaways related to all aspects of consumer digital touchpoints including what do they do and where do they go to drive strategies.

Website/Ecommerce Management

• Daily management, monitoring, and upkeep of our eCommerce website, including: plan & implement site merchandising, weekly/monthly site refreshes, content page development, new customer experiences and quality assurance checks.
• Manage Ratings and Reviews program initiatives and digital sampling programs for acquisition and dissemination.
• Work with marketing team to implement digital marketing best practices on e-commerce accounts Amazon and Walmart.com along with automotive retailers to optimize their site, keywords and SEO, finding opportunities to optimize the SYLVANIA brand and implement best practices to improve presence in the market and sales performance. Fully understand actions of the shopper to inform what is needed and best way to implement.
• Develop and implement personalization/AI strategies throughout the consumer journey, looking for opportunities to leverage and grow our CRM consumer database cross-channel.
• Audit multi-channel eCommerce content quarterly and ad hoc to ensure clear and consistent communication to the consumer.
• Manage marketplace integration ensuring ‘where to buy’ performance is accurate and automated.
• Key liaison between our System Integrator partner and Sylvania team, always conceptualizing and addressing site improvements, ensuring timely and accurate solutions, continuing momentum on all projects utilizing Jira, Monday.com, Salesforce Marketing and Commerce Clouds, and holding agile weekly meetings.
• Continuously research and remain up to date on new technologies to implement automations and create more accurate and efficient processes.

Position Requirements:

• Bachelors/Masters degree in marketing or a related field, proven working experience in ecommerce and digital marketing and analytics.
• Must be a resourceful, technically savvy, and detail-oriented team player who has had success in working with cross functional teams/projects.
• Minimum of 4+ years hands-on experience as a digital marketing analyst, or equivalent. Digital CPG experience preferred.
• Minimum of 3+ years experience managing eCommerce content

Proven experience in the following areas:

• eCommerce go-to-market strategizing and execution of new product launches
• Enterprise eCommerce platforms such as Salesforce, ShopifyPlus or Magento
• Keyword Research, search engine optimization and tracking. Experience using SEMRush, CrazyEgg, and Marketing Mix/Multi-Attribution Models is a plus.
• Well versed and up to date on digital marketing and tools: AI/ML, Salesforce Marketing, Commerce, and
• Service Cloud, Google Analytics/GA4, Google Tag Manager, Looker Studio and Data Visualization Tools like Tableau and PowerBI
• Managing eCommerce content, strategy, and analytics for consumer products and experience with Consumer Packaged Goods (CPG); knowledge of Amazon A+ Content, as well.
• Ability and experience in identifying digital marketing opportunities across multiple channels – Facebook, Instagram, YouTube, Amazon, Walmart, Retail Websites. Plus, strong working knowledge of current and emerging digital and social channels, like TikTok.
• Optimizing websites, landing pages, email marketing/campaigns, and user funnels
  A/B and multivariate experiments; experience conceptualizing, managing, and/or extracting data from UX studies is a plus
• Ability to provide strong creative conceptualizing with messaging, page/email layouts, and all necessary content based on UX/CX consumer research and path to purchase journey.
• Drafting briefs for campaigns and projects with cross-functional teams and partners
• Project management – including teamwork, communication, collaboration, time management and accountability. Experience with project management systems like Jira, Monday.com, and others is preferred.
• Formulate and clearly communicate data insights to others and use metrics for decision-making.
• Advanced knowledge of Excel, HTML/CSS; preferred experience with Python, Javascript, SQL, or any other data manipulation tools
• Committed to learning and expanding technical knowledge.
• Ability to multitask in a fast-paced environment, prioritize, effectively manage your time, and meet timelines.
  Google Analytic Certification is a plus

ams OSRAM is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to protected characteristics, including race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or age