Social Media Manager

CodePath is a national non-profit that is reprogramming higher education to create the most diverse generation of software engineers, CTOs, and founders. We deliver industry-vetted courses and career support centered on the needs of Black, Latino/a, Indigenous, and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow. As of 2023, we’ve served 10,000 students a year nationwide, and we plan to scale up to ~100,000 students a year by 2028.

Founded in 2017, CodePath has taught over 26,000 students and delivered courses across over 110 universities. We are supported by some of the largest and most well-respected organizations, including Amazon, Andreessen Horowitz, Blue Meridian Partners, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, and Salesforce, among others. In 2024, CodePath was recognized as one of the Most Innovative Companies in Education by Fast Company.

• We will never ask for bank information or for you to download any programs as part of our job application process and initial communications to applicants will be sent directly from our HR department.

About The Role:

Location: Remote, 10-25% Travel Required, depending on seasonality

Duration: FTE

Reporting to: Director of Strategic Communications

Compensation: $85,000 to $110,000 per year

The Social Media Manager will be CodePath’s first in-house hire for social media. This role is pivotal in shaping and executing CodePath’s social media strategy across diverse audiences including students, employers, universities, donors, and the tech community.

From content creation to engagement, as the Social Media Manager, you’ll foster our brand through compelling narratives and visual storytelling. Working cross-functionally with in-house departments and external creative teams, you will bring to life our education programs, employer partnerships (including Google, Salesforce, Comcast, etc.), community and student stories, and our platform innovation. Additionally, you will support our thought leadership through capturing live events, speaking engagements, and meet-ups, as well as cultivating relationships with influencers and industry leaders.

What You’ll Do:

• Develop and execute an engaging social media strategy tailored to CodePath’s audiences
• Manage content creation and posting across our social media channels
• Collaborate with internal teams and external stakeholders to cultivate CodePath’s online presence and brand awareness
• Spearhead social engagement opportunities for events, both virtual and in-person (Company-led, Partner-led, and third-party)
• Create and refine social media playbooks for events and campaigns
• Amplify key partnerships through strategic engagement strategies (i.e. tech companies, donors, learning institutions, etc.)
• Cultivate student and alumni communities through influencer campaigns and community-building initiatives
• Collaborate on thought leadership opportunities for founders and other key executives
• Monitor social trends, manage risks, and leverage opportunities to enhance CodePath’s reach and credibility
• Oversee creative content production with external vendors
• Establish internal content generation processes and guidelines

Must Haves:

• 5+ years of social media experience in B2C and/or B2B technology sectors
• Robust background in marketing to engineers, tech professionals, and general audiences
• Proficiency in LinkedIn, Instagram, TikTok, Twitter, Facebook, and other relevant platforms
• Proven success in executing social media strategies and cultivating audiences
• Strong copywriting skills and brand voice consistency
• Ability to manage multiple initiatives and stakeholders effectively
• Keen analytical mindset with the ability to provide deep insights
• Effective interpersonal and communication skills, both written and verbal
• Experience with social media tools and community platforms (for listening, tracking, posting and measurement)
• Familiarity working with Figma, Canva, Photoshop, etc.
• Ability to thrive in a fast-paced, startup-like environment
• Excellent organizational skills and attention to detail

Nice-to-Haves:

• Experience in corporate or executive communications
• Familiarity with Sprout Social and video editing tools such as Premiere Pro, CapCut, Final Cut Pro, etc.
• Fluency in Spanish

Pay range

$85,000—$110,000 USD

Benefits:

We offer a comprehensive benefits package for full-time employees that includes:

• Medical, dental, and vision premiums paid at 90% for FT positions and their dependents
• Flexible vacation and sick time policy with 12 company paid holidays plus a week long “winter break” office closure from Christmas to New Years. Employees take the time when they need it
• Flexible workplace and work schedule
• CodePath provides a laptop, monitor, and ergonomic office setup
• Annual professional development stipend
• Ability to voluntarily contribute pre and post-tax earnings to our 401k plan
• Employer Provided Short Term Disability and 10 weeks paid leave to support our employees in growing their family
• A commitment to developing leaders from within the organization
• Frequent opportunities to connect with students, universities, and communities we serve
• Opportunities to engage, collaborate and partner with top technology companies, venture capitalists, and engineering leaders

About The Current Team:

We are individuals from a multitude of backgrounds, experiences, and unlikely stories, all connected by a single dream: a world in which regardless of background, socioeconomic status, gender, or race all people have pathways to reach their full potential.

With a staff and board that cares deeply about diversity and equity, we believe that diverse perspectives and backgrounds create a richer work environment and enhance our ability to pursue our mission.