Email Marketing Manager

The Email Marketing Manager will play a pivotal role in leading our direct mail and email marketing strategies to elevate our market presence, enhance customer engagement, and drive revenue growth. This dynamic position calls for a unique blend of creativity, analytical prowess, and a profound understanding of email marketing tools and best practices.

Key Responsibilities:

• Develop comprehensive email marketing strategies to nurture leads, retain customers, and increase engagement.
• Design and execute email campaigns, including email template creation, email copywriting, content writing, segmentation, and scheduling.
• Manage the end-to-end execution of direct mail campaigns, from strategy development to mailing list management, creative development, and performance analysis.
• Collaborate with cross-functional teams to align email and direct mail campaigns with overall marketing initiatives and business goals.
• Utilize marketing automation tools to automate email workflows and optimize campaign performance.
• Conduct A/B testing on email campaigns to optimize open rates, click-through rates, and conversion rates.
• Stay informed about industry trends and best practices in email and direct mail marketing, continuously seeking opportunities to innovate and improve our marketing strategies.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve campaign effectiveness.
• Ensure compliance with email and direct mail marketing regulations.

Requirements & Qualifications:

• Proven experience as an Email Marketing Manager or a similar role and proficiency in email marketing software and automation tools (MailChimp, Hubspot, ActiveCampaign, etc.)
• Experience in managing direct mail marketing/campaigns and use of direct mail marketing tools (MailChimp, Click2Mail, Sendoso, etc.)
• Thorough understanding of best practices and strategies in email and direct mail marketing.
• Experience in building sales funnels and creating landing pages.
• Skills in general marketing and email copywriting.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Detail-oriented with strong organisational skills.
• A creative thinker who can develop engaging email campaigns.
• Familiarity with email compliance regulations.
• A bachelor’s degree in marketing, communications, or a related field is a plus.

Why join Horison Marketing?

• Paid lunch break of 30 minutes for an 8-hour shift
• One week of paid time off for Christmas
• One week of paid time off annually, which can be taken at any time of your choosing
• Birthday paid leave to celebrate your special day
• One additional day of paid time off granted for each year of service completed with our company.

If you meet the above requirements and are excited about the opportunity to join a dynamic and growing team, we encourage you to submit your application today!