Creative Copywriter

Paysend is a next-generation integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anyhow and in any currency. Paysend is UK-based and has global reach having been created in April 2017 with the clear mission to change how money is moved around the world. Paysend currently supports cross-network operability globally across Mastercard, Visa, China UnionPay and local ACH and payment schemes, providing over 40 payment methods for online SMEs.

Paysend can send money to over 170 countries worldwide and has attracted more than seven million consumers to its platform. As a global end-to-end payment platform, Paysend has a global network of banks and international and local payment systems and has partnerships with the major international card networks Visa, Mastercard and China Union Pay as a principal members and certified processors.

Our success is built on supreme technology, friendly customer service and, of course, the very best talent in the FinTech industry. We’re looking for the future gamechangers of FinTech to join us as we positively disrupt the personal and business payments markets and make financial services more accessible and inclusive for individuals and small businesses around the world.

Every day is a new challenge at Paysend, and we approach each project with ambition, innovation and creativity.

Role Overview:

As a content creator, you will be as passionate about our product’s end-users as you are about the art of copywriting. Your main focus will be on crafting compelling and actionable content that resonates with our audience across various channels, including email, push notifications, in-product messages, social media, and our blog.

The role:

• Develop and maintain a comprehensive copywriting guide to ensure a consistency of messages across the board
• Generate high-quality original copy from briefs, refining drafts through thorough review and editing processes.
• You will help shape the tone of voice of the brand to maintain consistency and define our voice
• Craft persuasive and action-driven copy that embodies our tone of voice, always prioritizing customer-centric communication through various channels (email,push, in-product messages, social media, blog etc)
• You will work with the CRM team, social, product, design and wider marketing team to understand customer segments, preferences and behaviours to effectively tailor messages and create personalised copy for all communications
• Contribute to the development of content for the Paysend blog, establishing thought leadership in the industry.
• Participate in brainstorming sessions and contribute innovative ideas for cross-channel campaigns.
• Contribute to content development for the Paysend blog ensuring thought leadership in the industry.
• Stay updated on industry trends and incorporate best practices into content strategies.
• Actively participate in defining and implementing the overall content strategy.

About you:

• You’ll be able to write customer-centered, creative copy that has a consistent tone of voice – and you’ll have some enviable headlines in your book
• Outside-The-Box Thinking – you think independently and are constantly looking for new and better ways to solve problems
• People skills – you can put yourself in the shoes of potential customers and understand their demographics, buying habits and behavioural psychology
• Instinct and intuition – you learn from your successes and failures and build on the former to increase your hit rate. Settle for nothing less than the best
• Extreme personal responsibility – you feel comfortable taking control of your own projects

Requirement:

• Native English speaker.
• Minimum of 2 years of copywriting experience.
• Proven track record in crafting conversion-driven commercial copy for diverse communication channels
• Versatility in handling various types of content, from comprehensive email lifecycle journeys to concise CTAs and crisis communications.
• Experience in producing ad copy tailored to social media audiences and able to identify the nuances of the various platforms.
• Some experience in developing and conducting copy training, preferably within a regulated industry.

Why Paysend?

We’re looking for people who share our passion for innovation, buy into the Paysend ethos and add value to our team. When you join Paysend, you’ll have the chance to grow and develop as the business does.

We believe in empowering people to be successful in their jobs, and we pay them fairly for their expertise. We give everyone the context and tools to operate as business owners and encourage our people to contribute with their hearts, minds and creativity.

In the fast-paced FinTech industry the Paysend journey may not always be easy, but we succeed by working together to create solutions that break the status quo. We employ the right people to help us steer the business towards success and global influence.