Social Media Manager

Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 400 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

About the Team:

Invoca is looking for a Social Media Manager to help ignite and elevate our brand awareness in the revenue execution category for B2C marketing, sales, and contact center teams.

About the Role:

As Invoca’s Social Media Manager, you’ll be the architect of our brand’s digital presence, crafting dynamic campaigns and cultivating community engagement across various social platforms. As a key member of Invoca’s Corporate Marketing team, you’ll spearhead the development of overarching social strategies and integrate brand objectives into captivating social-first initiatives. You’ll constantly be on the pulse of emerging trends and have the hunger to pioneer innovative pilots while collaborating cross-functionally to execute integrated campaigns.

Your role extends to deepening our brand’s thought leadership through executive profiles and facilitating internal communication through engaging content. With a keen eye on analytics, you’ll optimize strategies and foster meaningful connections, driving impactful social campaigns aligned with product launches and industry trends. Your creativity will shine as you collaborate with designers and copywriters, ensuring content remains compelling and on-brand. With a global perspective, you’ll adapt strategies across regions while maintaining consistency, serving as a linchpin between departments to ensure seamless collaboration.

A successful candidate is a creatively inspired storyteller and social media expert with a proven track record of delivering social marketing results that drive brand awareness and revenue. Your deep experiences lead you to plan your program and drive ideas from conception to execution with autonomy. You’ll ensure that our brand’s look, feel, and voice show up authentically, impactfully, and consistently on social media.

You Will:

• Develop overarching social media strategy for social channels, inclusive of campaigns, always-on social strategy, community engagement, influencers, content marketing, and associated creative.
• Execute and report on integrated brand campaigns, working cross-functionally with various departments and GTM teams to translate brand campaign objectives into social-first strategies.
• Identify new, hot trends and opportunities and drive social-first pilots that lead to broader brainstorming initiatives with cross-functional teams. This includes staying on top of the latest social media technical innovations and experimenting with new content types.
• Plan, collaborate, manage, and execute social media strategies that target specific ICPs: prospects in target industries, industry influencers, and customers.
• Drive our social media and content strategies through a deep-thought leadership program to build up key executive and spokesperson profiles.
• Create and publish monthly content calendars in addition to bi-monthly planning, featuring input from different teams to ensure content is strategic and data-driven.
• Drive social campaigns, programs, and marketing initiatives, including a robust macro/micro-influencer program (including key media, analysts, investors, peers, and partners) to align with product launches and relevant trends/news.
• Drive internal comms social sharing to bring fresh content to the organization.
• Analyze social media performance, share meaningful insights, and evolve/optimize overarching strategy by actively investigating and suggesting new ways to improve engagement on all social media platforms and emerging outlets
• Maintain a deep understanding of social media metrics, data analysis, and key learnings of data touchpoints as they relate to industry benchmarks and best practices.
• Work with design resources to produce associated graphics and video content.
• Work with internal copywriters and designer team to ensure content is engaging, informative, and on-brand. Occasionally create social-first content utilizing existing assets (Figma).
• Collaborate with international teams to learn, adjust, and implement social strategies. Work closely with regional leads to ensure brand consistency across regions.
• Perform light community engagement in partnership with the Customer Marketing team.
• Partner with the inbound demand generation and paid social team to team to create, ideate, and deliver innovative, best-in-class organic social campaigns.
• Lead as the key point of contact between external departments to ensure a fluid way of working for all.

You Have:

• 4+ years of experience leading all aspects of social strategy, such as LinkedIn, YouTube, X, Facebook, and Instagram. Knowledge of both organic and paid social media content on key platforms.
• Deep understanding of key social networks, nuances and algorithm performance.
• Track record of success in leading social media community engagement, with responsibilities in day-to-day management, growth strategies, measurement, campaigns, influencer marketing, paid media, and content strategy.
• Experienced in sharing various data to support which content types, formats, and lengths work on each platform.
• 3+ years of experience collaborating with internal stakeholders and external partners and agencies.
• Analytic and quantitative skills – the ability to use data to develop and measure programs that convert.
• Experience managing and measuring a variety of ongoing and event or campaign-specific

Salary, Benefits & Perks:

Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:

• Paid Time Off – Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
• Healthcare – Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
• Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
• Stock options – All employees are invited to ownership in Invoca through stock options.
• Employee Assistance Program – Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
• Paid Family Leave – Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
• Paid Medical Leave – Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
• Sabbatical – We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
• Wellness Subsidy – Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
• Position Base Range – Salary Range $95,000- $125,500/ DOE plus bonus potential
• Please note, per Invoca’s Covid-19 policy, depending on your vaccine verification status, you may be required to work only from home / remotely. At this time, travel and in-person meetings will require verification. This policy is regularly reviewed and subject to change at any time.

DEI Statement:

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.