Technical SEO Specialist

The CareSide is on a mission to disrupt one of Australia’s oldest industries: aged care. We have the opportunity to play a critical role in the health and well-being of our customers. Our team of healthcare professionals helps seniors maintain their autonomy so they can age gracefully and continue to live in their homes.

In an era when tech companies garner much of the media attention, we believe industries like ours are often overlooked. Fortunately, some of the best opportunities are found where few are looking. We’ve developed our own ERP and CRM software, enabling us to operate more efficiently than many of our competitors. This efficiency allows us to pass those savings on to our customers. Patients spend too much of their healthcare budget on admin and overhead in our industry, and not enough goes towards healthcare delivery.

The CareSide is profitable and growing. We have more than quadrupled in size over the past 3 years and are looking to add to our marketing team to help take us to the next level of scale. If that sounds like a challenge that excites you, please keep reading!

About the role:

A critical role we’re looking to hire for is a Technical SEO Specialist. SEO is one of our most important growth channels so position will have a big impact on our marketing team.

This is a part-time position, including approximately 10-20 hours of work per week on an ongoing basis. As a freelancer, you won’t be viewed as a line item or second-class citizen. Instead, you’ll play an integral role on our marketing team. At the same time, we also appreciate that you likely have other projects you’re juggling and a life outside of work. We’ll provide you with the flexibility you need to manage your schedule and other priorities.

We understand there is a broad range of skills needed to execute an SEO campaign. We aren’t expecting someone who can do it all. SEO requires a team effort. For this role, we’re looking for someone with deep experience in technical SEO and site optimization. You won’t be expected to execute link-building campaigns or write new content from scratch, but you’ll have the chance to contribute in those areas if you’d like or want exposure to other marketing channels. You’ll collaborate with the rest of the marketing team to grow organic website traffic to help attract new clients and healthcare staff to join The CareSide.

Qualifications:

3+ years of SEO experience in an in-house or agency setting
You’re fluent with tools such as Screaming Frog, Majestic, SEMrush, Google Analytics, Googe Search Console, and Google Tag Manager
Experience with WordPress and a solid understanding of CSS, HTML, and Javascript
Understand how to separate signal from noise and know what website issues to prioritize
Strong understanding of Google’s algorithm and search engine crawlers
Comfortable analyzing data from Google and Bing Webmaster tools
Ability to communicate and report analysis and recommendations
Bonus points if you have experience using automation tools such as Zapier

Responsibilities:

Execute website audits and site crawls to ensure content is properly indexed
Collaborate with our WordPress developer to improve page speed, mobile responsiveness, and Core Web Vitals
Provide SEO guidance during our website redesign to ensure existing traffic and rankings are maintained
Optimize existing content for keyword rankings and user experience, and improve website information architecture
Add schema markup and internal links
Analyze website traffic and analytics to provide strategic recommendations to the marketing team to ensure SEO has a seat at the table
Define an SEO strategy roadmap and work cross-functionally with other team members such as content marketer, UX designer, and PR

Compensation: